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Monday, October 21, 2019
Wednesday, October 16, 2019
It’s no secret that the standard American diet is having a terrible effect on human health. What’s is a secret, though, is how the food industry uses science and psychology to create processed food products that are devoid of nutrition, full of chemical additives and colorings, and incredibly addictive.
In fact, the science of how food companies get customers physically, mentally and emotionally hooked on their products reads like a good conspiracy theory. Major food manufacturers know good and well that repeat customers can be made by tricking the mind and body and overriding our natural tendency to seek out healthy, satisfying foods.
“The public and the food companies have known for decades now — or at the very least since this meeting — that sugary, salty, fatty foods are not good for us in the quantities that we consume them. So why are the diabetes and obesity and hypertension numbers still spiraling out of control? It’s not just a matter of poor willpower on the part of the consumer and a give-the-people-what-they-want attitude on the part of the food manufacturers. What I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store aisles — to get people hooked on foods that are convenient and inexpensive. ” ~Michael Moss
The story revolves physiology, psychology and neuroscience, and three key ingredients: salt, sugar and fat. And at the core of addictive food science is our understanding of physiology and neurochemical responses to foods. Scientists have been able to boil this down to a simple equation: The Food Pleasure Equation.